Since 2009
What's Your Identity?

THE SALON

We are a family friendly unisex salon based in Whiteheath Rowley Regis. 
We specialise in all aspect of ladies and men's hairdressing, inc - colour corrections, ombres, cutting, perming, etc. Donna also provides beauty treatments, which include, gel nails, waxing and eyebrow waxing/tinting.
Our salon is a comfortable warm and friendly place to be, where you can relax, have a cup of tea and a good laugh.

Start booking your appointments when you want to. Live your life your way.

Are you always busy and on the go? Do you finally sit down in the evening and remember all the things you should have done in the day, such as book your hair appointment? Well you can now do it yourself online! Just check out our new online booking system.

Please note if you are unsure about your appointment please don't hesitate to call us during opening times or contact us via Facebook or Instagram. 

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JENNI

Salon Owner

She loves her little “home from home” and treats everyone with a welcome smile.
Owner/Stylist/Barber, has been hairdressing for 26 years, she has owned 2 salons and has taught level 1, 2 and 3 college students at two local colleges in her career to date. 

Jennifer.M

MEET THE TEAM

Check out our promotions and offers!

Save money

Every time you have your hair coloured at identity you will receive loyalty points! And what do points means folks? CASH BACK to spend on your services!  WOW! Now that’s a BIG saving! T&C apply

Recommend a friend

Did you know? When you recommend a friend you receive a free Blow Dry or the value of a blowdry deducted off your next service! T&C apply – friend must spend £20 or over for offer to apply.

Kids club

Bring the children in and join our kids club. When they have collected 5 stamps they receive a free toy!
They may need lots of haircuts mum and dad!!

Testimonials

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